DARB

DARB — The Deadline Accountability Mechanic That Closes Deals

DARB (Deadline Action Required By) is Chuck Bauer's calendar-based accountability mechanic. Any time you need something from a prospect, a client, or a colleague — a signed engagement letter, a document, a decision — you send a calendar invite titled "Deadline Action Required By [date/time]." The calendar invite replaces nagging and creates a mutual commitment.

Framework Breakdown

How It Works

How it works
After agreeing on a deadline, immediately send a calendar invite titled "Deadline Action Required By [date]."
What it does
Creates a visible, shared commitment on both parties' calendars.
Why it closes gaps
Most follow-up stalls aren't because prospects don't want to move — they're because there's no shared accountability structure.
In the 2-Call Close
DARB is used at step 8 (setting the second call) and step 13 (next steps after the close).
In Practice

How accounting firms use this

FAQ

Frequently Asked Questions

What if the prospect doesn't accept the calendar invite?
That tells you something about their commitment level. A prospect who won't accept a calendar invite for a next step is telling you they're not serious.
Can I use DARB with clients, not just prospects?
DARB is especially powerful with clients for document collection, approval deadlines, and quarterly review scheduling.
Is DARB just a fancy name for a follow-up reminder?
No. A reminder is one-sided. DARB is a shared commitment on both calendars. That's the difference.

Practice this framework with Chuck.

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