CHORUS LINE CLOSE

The Chorus Line Close — How to Ask for the Business

The Chorus Line Close is Chuck Bauer's signature closing sequence for professional services. When you've done the discovery, presented the solution, and the time is right, you deliver one sentence: "Based on what I have shared with you, let's go ahead and get started." You do not ask a question. You make a decision. That's the close.

Framework Breakdown

The Sequence

The line
"Based on what I have shared with you, let's go ahead and get started."
Why it works
It's declarative, not interrogative. Asking "so, what do you think?" invites objections. Stating "let's go ahead" assumes the sale.
When to use it
After you've presented pricing and there's been a beat of silence.
What comes next
Stop talking. The next person who speaks loses. Wait for their response.
If they hesitate
Move to G-A-R-A. Do not repeat the pitch.
In Practice

How accounting firms use this

FAQ

Frequently Asked Questions

What if they say "I need to think about it"?
That's a signal you haven't fully resolved the pain yet, not a request for more time. Ask: "What specifically would you need to think through? Let's work through it right now."
Does the exact wording matter?
Yes. Chuck's phrasing is precise for a reason. Don't paraphrase. Practice it until it sounds natural.
What's the biggest mistake after delivering the Chorus Line Close?
Talking. Once you say the line, silence is your ally. Let the prospect respond.

Practice this framework with Chuck.

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